Medical SEO Training

Learn how you can use Wordpress – as a site, a blog and a marketing tool. Wordpress can make a drastic difference for you on the web. If you want to improve your online visibility this is a great way to do it.

We will give you tips on how to make your Wordpress site/blog work for you:

Blogging and social media
Marketing products and services
Local search
Targeting multiple locations
Reputation Management
Using Wordpress for a business site – as SEO Aware does.

More importantly, we will show you how to do the basics in Wordpress:

How to login
Setting up permalinks
Creating categories
how to add a post
How to add pictures
How to embed videos – YouTube and more
How to tag
Optimizing
How to add a page and creating subpages
Setting up basic settings and much, much more.

1-27-2010 at Keiser University Sarasota. 11:00AM – 1pm – This includes a Q&A session after the class. Please feel free to bring a lunch. — NO SALES- Just learning!

For more information please visit the SEO Aware Classes page. Previous class attendees do receive discounts.

Serving businesses throughout Florida - Including Sarasota, Tampa, Orlando, Naples, Miami.

Florida Medical Internet Marketing Class - 10-08-09

admin — Mon, 05 Oct 2009 22:28:55 +0000

SEO Local Search and Email Marketing Class, Now 1/2 off!

Come learn how to set up your own Local Search medical advertising and learn email marketing start to finish!

1st Class 9am-10am – “Local Search” October 8 2009 was $100, now $50

2nd Class 10:30am-12:30am – “Email Marketing” October 8, 09 was $100, now $100

Payments can made here and you can email us at Info@seoaware.com.

More info:

Two Classes in one day- you can pay for either or get a discount on both. There are no free entries for these classes. We charge A LOT of money to set these things up for clients. You will find out how to do it yourself for about a tenth of the cost.

1st Class 9am-10am – “Local Search” October 8 2009

We will show EXACTLY where you should add your business profile (and link) and we will show HOW to add to it. You will be given step-by-step directions on how to do this the right way. This is more of a class and will have less discussion than our previous class, but we will answer questions. The goal is for you to show up on the Web effectively and convert! You will learn how to make Google, Yahoo and Bing maps work for you! Other sites can also be very beneficial – one is so effective that we create a listing for every client and 99% of the time this listing is on the first page of Google within a week.

If your site can’t reach the first page of the SERPs due to competition we can show you how to get there other ways. We will also give you some tips on how to integrate locations into your website, blog and Internet marketing.

We will take a 25-30 minute break for snacks, networking and questions then start the 2nd class. Admission to class 1 does not allow you entry into class 2. Class will be in the Sarasota Keiser University auditorium. Prices below.

2nd Class 10:30am-12:30am – “Email Marketing” October 8, 09

What you need to know, what you should avoid and what you need to do to have a successful email marketing campaign.

Some of the class outline includes:

Why Email Marketing?
Content – What do I email about? Sales, Promotions, Nurture Marketing
CAN-SPAM Act – What the Law Says Not to Do!
Get Your Email Opened & Read!
Email Look & Style
Email Programs
Email Marketing Tips
Adapt Successful Emails to other Marketing Venues
Educate Your Staff

In addition to the above we will be showing you how to set it up an email campaign in Constant Contact, design options, how to integrate your site and blog into the email and how to look at and use the stats. We will also discuss nurture marketing and offer ideas on how you can make it work for your industry! ALL of this information will be in a book for you to take home. You can take notes in it and always have the information we gave you in class for reference. We will limit this class to 35 to ensure that we can answer all questions and help you know how to walk out, go back to your office and get started.

This day will include refreshments!

You can choose either class or both classes.
Class 1 – Local Search – is $50 per person and has a limit of 30.
Class 2 – Email Marketing – is $100 per person and has a limit of 30
We also have a “Bring a Friend” discount for class 2 – Sign someone else up and you both get in for $75).
Sign up three people get in free!
If you attend both classes you can get both tickets for $150. Previous attendees, your discount code can apply to one class or both.

Questions?

Class will be in the Sarasota Keiser University auditorium on October 8, 09. If you would like to register please send your contact information (name, email, name of company and phone number) to Info@SEOAware.com <– Paypal address. We will let you know if spots are available. If they are we will send you a link to make a payment.

***Web design companies, SEO and Internet Marketing companies and advertising/marketing agencies are not eligible to attend these classes. These classes are for local businesses that need to find an affordable way to market their businesses. We don’t want to give a spot to someone that already knows how to do these things.***

Sarasota, Florida Class on Local Search and Email Marketing

admin — Tue, 08 Sep 2009 20:38:14 +0000

From SEOAware.com - “Two Classes in one day- you can pay for either or get a discount on both. There are no free entries for these classes. We charge A LOT of money to set these things up for clients. You will find out how to do it yourself for about a tenth of the cost.

1st Class 9am-10am – “Local Search” October 8 2009

2nd Class 10:30am-12:30am – “Email Marketing” October 8, 09

What you need to know, what you should avoid and what you need to do to have a successful email marketing campaign.”

Some of the class outline includes:

Why Email Marketing?
Content – What do I email about? Sales, Promotions, Nurture Marketing
CAN-SPAM Act – What the Law Says Not to Do!
Get Your Email Opened & Read!
Email Look & Style
Email Programs
Email Marketing Tips
Adapt Successful Emails to other Marketing Venues
Educate Your Staff

In addition to the above we will be showing you how to set it up an email campaign in Constant Contact, design options, how to integrate your site and blog into the email and how to look at and use the stats. We will also discuss nurture marketing and offer ideas on how you can make it work for your industry! ALL of this information will be in a book for you to take home. You can take notes in it and always have the information we gave you in class for reference. We will limit this class to 30 to ensure that we can answer all questions and help you know how to walk out, go back to your office and get started.

This day will include refreshments! You can choose either class or both classes. Class 1 – Local Search – is $100 per person and has a limit of 50. Class 2 – Email Marketing – is $200 per person and has a limit of 35 (we also have a “Bring a Friend” discount). Sign someone else up and you both get in for $150. If you attend both classes you can get both tickets for $250. Previous attendees, your discount code can apply to one class or both.

Questions?

Class will be in the Sarasota Keiser University auditorium on October 8, 09. If you would like to register please send your contact information (name, email, name of company and phone number) to Info@SEOAware.com. We will let you know if spots are available. If they are we will send you a link to make a payment.

Class In Sarasota, Florida - SEO Analysis

admin — Thu, 06 Aug 2009 17:41:18 +0000

How to Do an SEO Analysis of Your Website - Class at Keiser College Sarasota 9-02-09

Limited to 80 seats.

How do you know if your website is properly optimized? Is your site doing well in the search engines? Come and learn how to do an SEO Analysis.

Find out how to tell if your website is set up to be search engine friendly and/or if a web designer did a good job setting up your website.

Businesses planning on creating a website can also learn ahead of time what they need to know to create an effective website.

We will discuss on-site optimization and off-site SEO issues that will affect your website in a good or a bad way. This class is designed to help local businesses learn about the basics of on-site SEO.

With this knowledge you can avoid wasting advertising dollars on Web and SEO companies that really don’t know what they are doing. When you are done with this class you will know what your site needs to be search engine friendly.

SEO Aware is putting the control in your hands. We are going to tell you what you need to know to have an effective website that will work for your company.

No sales speeches from us, this is all for you!
The class will be at Keiser College in the Auditorium on September 2nd at from 9:00-10:30am.
We will have Q&A and be available for questions after the class.
The cost of the class is $50 per person if you reserve a spot by August 31st and $65 at the door.
You can sign up for the class at SEOAware.com. http://seoaware.com/seo-services/seo-aware-classes/

Some of Our Upcoming Classes:

Search Engine Marketing and Local Search
Run Your Own Email Marketing Campaign
Affordable and Easy Video Marketing
Social Media Marketing – Which options will work for you?
Blogging – A Free and Effective Way to Market Your Business
The Values and Benefits of Wordpress
The Ins and Outs of Wordpress
What You Need to Know About PPC- Pay Per Click

If you would like information about any of our future classes or would like to request training for your company please contact us at Info@SEOAware.com or 941-363-1SEO (1736).

Gladly serving businesses throughout the Sarasota, Bradenton, Lakewood Ranch, Venice, Northport, Englewood areas.

Generate Patient Relationships with E-mails

Brooks — Thu, 02 Jul 2009 16:02:14 +0000

There are many ways of prospecting patients using the internet. One effective tool that is over looked by physicians practices is a simple E-Mail Campaign.

Yes, E-mail Campaigns can be an effective tool for prospecting patients. If you’re like most physician practices, you’re probably thinking you have nothing to sell or “I don’t want to be a bother to my patients”. What medical practices must realize is they can use e-mail campaigns to nurture relationships with current and prospective patients. Plus, many patients want more information about their disease and their treatment options.

Nurture Marketing

Nurture Marketing is a very successful technique that can be used to generate more patients to your practice. It is an ongoing process of providing information and nurturing a trusted relationship with current and potential patients. It is better for patients to get medical information from you than a competitor or a third party site that has never stepped into your practice.

I’ve found that oncologists already provide a simple form of nurture marketing when they copy various cancer related articles and give them to their patients. This is a simple example, but their patients are less likely to seek another physician if they believe they have a good relationship with their physician.

How do you run a Nurture Marketing Campaign using e-mail?

Select an E-mail Program. There are many to choose from. Make sure the program you choose adheres to spam guidelines and is simple to use. I’ve found many practices with a great program that is too complex for their staff and e-mails are never sent.
Determine how you will collect e-mails. This is really rather simple to solve. You collect them during the registration process and on your web-site.
Create a plan on how you want to separate your e-mail list. Many practices make the mistake of having one large list of patient e-mails. Therefore, every patient get’s an email even if it doesn’t apply to them. Why would a breast cancer patient care about prostate cancer? Don’t get me wrong, there are times you’ll want to send an e-mail to every patient. Therefore, maintaining a general patient e-mail list is still important.
Get Content. One thing I’ve learned from working with physicians is they are constantly getting information about their specialty. Odds are if it interested you as a physician, it would be interesting to your patient. Just remember to create content that an average patient can understand.
Plan your calendar. Generally, nurture marketing campaigns aren’t something you want to plan. You should send information to patients as soon as you learn about it. Basically, you want your patients to hear it from you first. I do recommend a regular monthly e-mail to ensure you remain visible to all your patients.

Maintaining exceptional relationships with current and prospective patients optimizes the ability to attract new patients to your practice . Nurture marketing and E-Mail Campaigns can generate new patients and develop loyal patients.

Jeff Brooks, Medical SEO Trainer